The Half-Life of a Tweet
The textbook definition of Half Life is “the time required for something to fall to half of its initial value. The term is mostly commonly associated with the behavior of atoms in a radioactive...
View ArticlePR is Dead – Or Is It?
The PR industry that is focused on high tech has been going through a continual transformation since the early 2000’s when the Internet started taking center stage for publicity. I find a lot of...
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